Asher emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2023. 

Aiming to introduce a new elevated sportswear brand their shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles.

The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. 

Through this synergy they are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.