Founded in Kobe, Japan in 1949 by Kihachiro Onitsuka, ASICS was built on the belief that movement shapes both body and mind. The brand takes its name from the Latin phrase Anima Sana In Corpore Sano — a sound mind in a sound body — a philosophy that continues to inform its approach to design, balance, and everyday wear.

Guided by biomechanics but grounded in restraint, ASICS designs footwear with an emphasis on comfort, proportion, and longevity. Archival silhouettes, refined color palettes, and technical understatement give the brand a quiet versatility that moves easily between performance and daily life. At its core, ASICS is about thoughtful design that supports motion without demanding attention — footwear that feels considered, lived-in, and relevant over time.