Tokyo-based menswear brand founded in 2017 by Shohei Kimura. Known for its unique fusion of vintage-inspired styles with a luxurious twist, the brand reimagines classic athletic wear staples such as hand-knitted rugby shirts, soccer jerseys, and embroidered sports team hoodies. Drawing on both nostalgic American college and sportswear influences and a sophisticated Japanese aesthetic, RICE NINE TEN balances tradition with innovation. The collection offers high-quality, premium versions of timeless pieces, elevated through intricate knitting techniques and a refined approach to craftsmanship.