Founded in Paris in 1987 by Jean Touitou, A.P.C. (Atelier de Production et de Création) is celebrated for its refined, minimalist approach to everyday clothing. The brand blends timeless design with quality fabrics, offering pieces that are both durable and effortlessly stylish. Known especially for its iconic raw denim and the beloved demi-lune bag, A.P.C. embodies a quiet elegance that resists trends in favor of longevity and authenticity.

Each garment is designed with subtlety and intention—tailored to complement the individual rather than define them. With an ethos rooted in simplicity, irreverent charm, and a respect for craft, A.P.C. appeals to those who value quality over quantity and see beauty in the understated.