HULA is a Hawaii‑based eyewear label designed on Oʻahu’s North Shore, where island spirit meets timeless style. The brand specializes in classic silhouettes rendered in premium Mazzucchelli Italian acetate, paired with CR‑39 polarized lenses offering full UV protection  . Each frame is named after iconic local spots—like Pupukea or Waimea—infusing every pair with a sense of place and curated storytelling rooted in the Hawaiian landscape.

HULA aims to create “future classics” by blending craftsmanship with effortless style: frames are handmade with uncompromising detail, balancing soul with wearability at an approachable price point  . The result is eyewear that evokes aloha through shape, material, and origin—delivering pieces that are as suited for sun-drenched beaches as they are for everyday lives, all while nodding to Hawaii’s heritage and culture.